Companies, NGOs, government, and community members must all be involved in programs to create shared value,. A movement known as collective impact has facilitated successful collaborations in the social sector, and it can guide businesses in bringing together the various actors in their ecosystems to help remedy some of the world’s most urgent problems. In the process, companies will find economic opportunities that their competitors miss.
Five elements must be in place for a collective-impact effort to achieve its aims: (1) a common agenda, which helps align the players’ efforts and defines their commitment; (2) a shared measurement system; (3) mutually reinforcing activities; (4) constant communication, which builds trust and ensures mutual objectives; and (5) dedicated “backbone” support, delivered by a separate, independently funded staff, which builds public will, advances policy, and mobilizes resources.
From our beginnings, FGV set out to create shared value models and scale shared value companies and technologies that work for all stakeholders in any industry we operate in.. Our shared value models are the only way to effectively, affordably and sustainably improve different outcomes for more people globally.
We are are committed to identify, nurture and scale companies with technologies that while driving economic growth and profitability also have a measurable and positive impact on societies and humanity. We have proven expertise and execution capabilities in developing and implementing shared value financial and business models.
We believe that if more business would stimulate social progress in every region of the globe, many of our world's concerns would be impacted. Poverty, climate change, and disease would decline and corporate profits would rise. Indeed, in recent years creating shared value—pursuing financial success in a way that also yields societal benefits—has become an imperative for corporations, for two reasons. The legitimacy of business has been sharply called into question, with companies seen as prospering at the expense of the broader community. At the same time, many of the world’s problems, from income inequality to climate change, are so far-reaching that solutions require the expertise and scalable business models of the private sector.
Even corporations once known for a hard-nosed approach have embarked on significant shared value initiatives. FGV promotes and works towards implementing more Shared Value companies.
In the 2011 HBR article “Creating Shared Value,” Michael Porter and Mark Kramer argued that companies can move beyond corporate social responsibility and gain competitive advantage by including social and environmental considerations in their strategies. Treating societal challenges as business opportunities, they suggested, is the most important new dimension of corporate strategy and the most powerful path to social progress.
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